Notes after February 24th — It’s 5 AM, and I’m in bed. Waking up to the sound of my phone beeping with a message from my twin sister: “We’ve got explosions. Don’t come.” "Fuuuuck," I respond. Last winter, when everyone, from Joe Biden to my Italian father-in-law was claiming that russia would invade Ukraine, I…

“It’s important to argue logically because logic is an essential part of argumentation.” Is this sentence logically sound? Not really. — Logic can go wrong in many ways. And sometimes we don’t even realize that the point we’re making isn’t that strong. Read this article to learn common mistakes in reasoning and how to avoid building bad arguments. What is a bad argument? In order to answer this question, let’s first figure out the purpose of…

And NOW is the right time to take the jump! — Let’s cut to the chase. Here are seven reasons why copywriting is a great career. Every business needs it. Especially software business It’s boom time for content writers — practically a gold rush. From food shoppers to entrepreneurs looking for business partners, the internet is full of customers. Companies need content so these customers can find them…

Russia invaded Ukraine. I’m Ukrainian. I can’t stand aside. My name is Kateryna, I’m 34 years and I’m from Ukraine. In this blog post, I’m not going to talk about copywriting and content marketing. Not because I don’t want to. I wish I could speak about copywriting. …

How to plan content that simplifies decision-making and directs B2B buyers to purchase — When a B2B company sits down to put together a content strategy, they typically build it in the name of all-mighty thought leadership and brand awareness. And this is where they go wrong. Instead of focusing on being recognized as an authority in their field, a B2B company could be…

Understand the difference between writing jobs to know who you need to hire, and — if you’re a writer — decide which job is right for you. — Just like you wouldn’t hire a plumber to fix a leaky roof, you wouldn’t hire a copywriter to write instruction manuals. There is a lot of confusion about what copywriting is and what it is not. I’ve seen many companies looking to hire a copywriter when in fact they needed…

Adapting your writing style and message to your type of reader — Imagine you’re talking to your friend about your previous job and why you left it. And now, imagine you’re speaking about the same thing but with your new employer. Are there any changes in your way of speaking? We change the way we talk depending on the person we’re talking…

If you — like me — enjoy putting words on paper, I bet the thought of writing a book has crossed your mind more than once. …

Quarantine. Everyone is going through this. Everyone in their own way. — This article is not going to tell you about the spread of coronavirus and how the medical systems aren't prepared for it. It's not going to tell you how many people die and how many people still hang out outside thinking the government is overreacting. It's not going to tell…